Menu Title:

Campaigning to Win

Page Title:

Campaigning to Win

Meta Title:

Campaigning to Win



Main Content:

Campaigning is a key part of what we do. Together we will fight the cuts to services and our people and build a better future for all, not just the few. Many of our activists are experienced campaigners, but every one of us can get involved and organise campaigns. Here are some basic tips and two downloadable guides to help. 

Downloads: Unite campaign guide and a guide to web campaigning

Unite reps campaigning toolkit    Unite Guide to Campaigning on the Web

There are some key points to planning a successful campaign:

  • Objectives

Identifying what it is you hope to achieve. Objectives are the building blocks that give your campaign structure and keep you on track. They make it possible to review how successful or not a campaign has been and whether the aim has been achieved. 

  • Planning

Create a ‘flexible’ campaign plan, with a timetable and identified responsibilities. Define your purpose or aim – what do you want to achieve? When? Set a timetable. Who? Choose a team and set your tasks. How? Consider your tactics and actions.

  • Organising 

Getting people involved in the campaign increases the chances of success. Consider setting up a working group to draft the campaign plan. Sharing the workload and using people’s skills effectively will only make the campaign stronger. After all collective action is the best model for social change.

  • Action 

Actions are what you do to achieve your aim. These can be big or small from letter writing and handing out flyers to big marchers or workplace protests. Choose your tactics carefully; make sure that they are the best and most effective way of bringing about the change you want. 

  • Evaluation 

We learn by reviewing our actions. The best way to do this is to look back at whether we achieved the aim that was set.  Sit down with your campaign team and make a note of worked and what didn’t, and what you would do differently next time. And well done.

“If we fight we may not always win, but if we don’t fight we will surely lose.”

Good luck with your campaign